Our History

GreenMobility is a free-floating car sharing company established in Copenhagen in 2016 by Henrik Isaksen. During his previous work within the automobile and car rental industries, Isaksen identified the rapidly growing market for sustainable car sharing solutions in urban areas. The market was and continues to be driven by global megatrends such as an overall increasing awareness of sustainability, and in particular the ongoing process of climate change mitigation, along with the rise in the sharing economy, enabled by changing consumer demands and new technology. In accordance with these trends, metropolitan areas and their inhabitants are demanding more sustainable mobility solutions which may lessen the burden of private car ownership in both an economic and environmental sense. Therefore, Isaksen set out to introduce a sustainable mobility solution which can, to some extent, replicate the benefits of owning a car, without the associated cost of ownership, and reducing the total amount of cars on the street and the related greenhouse gas emissions. This resulted in the foundation of the Company, providing modern urbanites easy, flexible and sustainable transport in the form of electric, free-floating shared City Cars.

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Download our app. Fill in a bit of information and we’ll verify your license.


The app will show you the nearest available car. You can easily reserve it.


Our cars are 100% electric and we make sure they get charged.


Park the car within the zone or make a stopover where you want. End the trip in the app.

Highly available, affordable and simple solution

In order to become the preferred partner for providing green shared mobility services to customers and cities alike, GreenMobility has developed a value proposition, which is capable of both attracting users, while further ensuring that local governments and institutions view the service as beneficial to the urban environment. Therefore, the Company focuses on offering the users a highly available, affordable and simple solution, which is further capable of providing significant benefits to the city in the form of reduced road congestion and air pollution, along with more flexible mobility solutions.

Constant availability

GreenMobility believes that a key driver of gaining users and converting registered users to active users is to ensure sufficient availability of the City Cars on a consistent basis while balancing the capacity utilisation of the City Cars. Therefore, by leveraging their extensive database and fleet management systems, the Company is constantly aware of the location of the City Cars and, accordingly, seeks to increase and decrease availability in areas with greater and lesser demand by relocating the City Cars around the city. Meanwhile, as the GreenMobility network expands through the launch of additional cities, the geographical presence of the service increases, which, with the ability to utilize the same app and registration in all cities, makes individuals capable of using the service in an increasing number of cities.


For users to include the City Cars in their mobility options, the Company considers it to be of the utmost importance to provide an affordable and flexible service, which is particularly attractive on both of these measures compared to privately-owned cars and taxis. The GreenMobility App provides a broad range of pricing options through which the user can pick and choose the ideal pricing package that fullfils the user’s needs and demands, covering both the daily users and those who just need a car for a Sunday trip. For all users, the price is transparently paid by the minute and free from any unanticipated expenses, as it includes costs to insurance, parking and power, making it easy for the user to estimate the total cost.


The GreenMobility app is designed with a simplistic and effective interface, providing the user with a smooth and informative overview of the nearest available City Car. The Company aspires to offer the highest convenience with minimal friction and has, accordingly, made the process from opening the app to unlocking the car as efficient as possible: By two taps and a swipe the user is able to start their drive, without the paperwork involved in ordinary car rental services. Additionally, when having completed the registration process, the user can use the same app across all the Company’s active markets, without having to re-register.

Green Profile

Consumers tend to be highly aware of the climate change and the environmental impact of their consumption choices. Accordingly, it is the Company’s impression that for this growing group of users, the City Cars may be selected over privately owned cars and other car sharing alternatives, which are typically combustion engine vehicles, because of the emissions-free vehicles and the Company’s active stance towards sustainable development and creating more liveable cities.

Since launching in its home market in Copenhagen in October 2016, GreenMobility has demonstrated the ability to increase both the user base and user activity.

The company has proven to be well-positioned to address the challenges of mobility in modern urban areas by offering an agile and diverse free-floating car sharing solution, which is capable of adapting to changing user preferences and local city conditions. Through interaction with its users along with analysis of the extensive sets of data created by customer utilisation of the service, the Company is continuously optimising its existing services, as well as introducing new services and building integrations with other services.

Most recently, the Company has introduced e-vans for customers moving bulky items, as well as a delivery service, allowing users, against a fee, to be certain that a car is always available when needed. Furthermore, the GreenMobility platform allows for integrations with other services, as evidenced by the contemplated inclusion shared e-moped to the GreenMobility platform in Vienna.

GreenMobility´s global-level ambition is to be the best green urban mobility concept in the world.

``We aspire to be the best concept for green urban mobility in the world!``

Have a look at the timeline below to see how far we have come.