{"id":2457,"date":"2020-05-28T14:01:41","date_gmt":"2020-05-28T13:01:41","guid":{"rendered":"https:\/\/www.greenmobility.com\/dk\/rebrand-your-city-your-car\/"},"modified":"2020-05-29T15:03:20","modified_gmt":"2020-05-29T14:03:20","slug":"rebrand-your-city-your-car","status":"publish","type":"post","link":"https:\/\/www.greenmobility.com\/dk\/en\/rebrand-your-city-your-car\/","title":{"rendered":"Rebrand: Your city. Your car."},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Since 2016, GreenMobility has been revolutionizing urban mobility. Many thousands happy customers are served every day with rapid growth and scaling as a consequence. As we entered the roaring twenties we realised our brand wasn’t as crisp as it once was. So we initated operation “Rebrand”. The ambition to create a respected, loved and internationally recognized brand stood strong withing our organisation. This is the rebrand: Your city Your car.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]

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Uncovering the\u00a0authentic truth<\/h2>\n

Our brand universe was focused on primary colors and often looked a bit flat in comparison to fresher brands. Even within comparable industries. To elevate the brand we needed to uncover an authentic truth, unique to GreenMobility. We took on a talented agency called The Unicorn<\/a> and began diving in to the work.[\/vc_column_text][vc_column_text]We quickly understood that GreenMobility facilitates life in and around cities. Both in the sense of going somewhere, from somewhere – but also facilitated with our uncompromising insistence on operating a climate friendly, congestion reducing and air pollution solving, mobility solution. Your city.\u00a0<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]

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<\/figcaption>\r\n\t\t\t<\/figure>\r\n\t\t<\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]As a brand operating in multiple cities around Europe<\/a>, we needed to transcend language and create something that would be recognized everywhere. The heart, created from our existing location pins, was the universal iconic language we needed.[\/vc_column_text]
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We were struck by how such a simple evolution of the brand could lift the entirety so dramatically<\/p>\n<\/blockquote>[vc_column_text css=””]Steffen W. Fr\u00f8lund, CMO, GreenMobility<\/span>[\/vc_column_text][vc_empty_space][vc_column_text css=””]”Din bybil”. Your city car.\u00a0<\/em>Was an integrated component in our communication descending from the concept of a bycykel <\/em>in Copenhagen. That analogy was not as good in other cities. So Your city. Your car. was the straight path forward.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]The core text based logo got a pin-heart and a brush-up.[\/vc_column_text]

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